TJ Maxx among favorites in customer loyalty
January 27, 2026JANUARY 27, 2026 – OnSite Retail Group client TJ Maxx has been recognized for their industry leading ability to meet customer expectations in an environment where brand loyalty is becoming increasingly more difficult to attain. Earlier this month, Deena Amato-McCoy of Chain Store Age wrote, “Retail companies that meet consumers’ expectations will be rewarded with brand loyalty — but the winners are changing and stakes are rising. That’s according to the 18th annual Brand Key Loyalty Leaders List, an identification of the top 100 brands according to their ability to create customer loyalty.” She pointed out that T.J. Maxx took home the top spot in the department store category.
Amato-McCoy noted that consumer expectations have risen sharply – over 32% year-over-year and she quoted Robert Passikoff, founder and president of Brand Keys who said, “Elevated consumer expectations are shifting the rules of loyalty engagement, and brands that fail to adapt risk being overtaken. Click here to read the full story: Levi’s, Walmart, T.J. Maxx among top retailers in customer loyalty rankings | Chain Store Age
