October 9, 2025 – Did you know that over 90% of Aldi’s product selection is private label?  It’s true, and the retailer is undergoing a system-wide rebranding to emphasize it.  Grocey Dive Staff Reporter, Peyton Bigora, penned a story last month writing, “Aldi is rebranding its private label portfolio, putting its name on every product and launching its first-ever namesake brand.  Existing store brands not brought under the new Aldi name brand will receive new packaging that includes “an ALDI Original” endorsement. Aldi said this move is in response to customers wanting Aldi private label goods to be more recognizable, and underscores the importance of tying the discounter’s name to its large and evolving private label assortment.”

 

Aldi is evolving its merchandising approach as it continues to grow at a rapid pace. In late August, the discounter confirmed with Grocery Dive that it is on track to open more than 200 stores across the country by 2025’s close.  OnSite Retail Group’s Andrew Feinblatt represents Aldi in their real estate expansion efforts across a wide region including Cincinnati, Northern Kentucky, Dayton and western OH.  Click here to read the full story: https://www.grocerydive.com/news/aldi-private-label-rebrand-namesake-brand/760912/