MARCH 12, 2024 – Babies R Us is making a comeback, and Kohl’s is clearing space for the beloved brand and helping Sephora expand as well.  John Nelson with REBusiness Online posted a story today writing Kohl’s has announced plans to open 200 in-store Babies R Us shops this fall at existing Kohl’s locations.  Kohl’s also plans to open 140 more Sephora shops inside existing stores this summer.

 

Nelson reported, “The Menomonee-based retail giant is partnering with WHP Global, the owner of the Babies R Us brand, in the rollout. WHP Global purchased the Babies R Us and Toys R Us brands in 2021, four years after the brands’ parent company filed for Chapter 11 bankruptcy.  Kohl’s has more than 850 Sephora shops within Kohl’s stores, with each Sephora occupying roughly 2,500 square feet. Currently there are Sephora shops within Kohl’s stores across 48 states.”

 

Nelson quoted Nick Jones, Kohl’s chief merchandising and digital officer who said, “Not only are we well on our way to having a Sephora presence in every Kohl’s store across America, but we’re also seeing strong sales momentum from our current stores, and the experience is bringing new customers to Kohl’s.”

 

OnSite Retail Group based in Cincinnati, OH, represents Kohl’s in the Greater Cincinnati and Dayton, OH areas.  Last year OnSite Retail Group represented Kohl’s in a lease that will bring a new store to the Cincinnati market at Hyde Park Plaza.  That store is projected to open this spring.  Menomonee Falls, WI-based Kohl’s currently has more than 1,100 stores in 49 states.  Click here to read the full story: Kohl’s to Roll Out 200 Babies R Us, 140 Sephora Stores at Its Retail Locations This Year – REBusinessOnline