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Dunkin’ to Invest $60M in NextGen Evolution

February 14, 2020

In a story by Ben Coley in QSR online, “Dunkin’ is seeing some of its best traffic and sales trends in years.” Dunkin’ points to beverage leadership, food innovation, and consistent value as the key pillars of its growth strategy. Coley explained in the article that in the push for the NextGen store remodeling, Dunkin’ will spend roughly $60 million for what it calls “state-of-the-art, high-volume” brewing equipment, with matching investments from franchisees. Coley wrote, “The brewers will allow the brand to expand the variety of drip coffee blends, increase operational efficiencies, reduce waste, and enhance the quality and consistency…”

“There’s a natural momentum with NextGen,” said Scott Murphy, president of Dunkin’ Americas. “Once a franchisee has a couple of units open and has worked out any operational kinks, they love it. The crew loves it and more importantly the customers love it. NextGen represents our best comp and traffic driver in our system.”

The chain saw a 2.1% increase in domestic same-store sales in 2019, the highest in seven years. Read the full story here:  Dunkin’ to Invest $60M in NextGen Evolution