QSR Magazine: Dunkin’s $100M Plan to Rule the Beverage Game
August 2, 2018OnSite Retail Group client Dunkin‘ Donuts is investing big in technology, design, and menu innovation. Dunkin’ expects to invest about $100 million on technological innovation, with the largest share going toward equipment to back up the chain’s beverage strategy, said Katherine Jaspon, chief financial officer. The company also expects to open 1,000 new units before 2021. As reported by Danny Klein of QSR, “Of the leaders in quick service, few have been as ambitious as Dunkin’ Donuts in recent quarters. Not only does the brand plan to open 1,000 net new restaurants by the end of 2020, but 90 percent of those are charted outside its Northeast stronghold.”
Read the full story in QSR here: Dunkin’s $100M Plan to Rule the Beverage Game