APRIL 15, 2024 – Another successful Over-The-Rhine retailer is branching out to the suburbs.  OTR’s Simply Zero owner, Rachel Felous, is planning to open her second sustainability shop in Loveland at 207 W. Loveland Ave. by the end of this month.  Felous told Cincinnati Business Courier reporter, Christian LeDuc, “I didn’t want to take any customers away from OTR, and I wanted to reach a new a new community,” she said.  Simply Zero’s focus is promoting and educating its customers on sustainability.  In order to secure her second store location, Felous reached out to Josh Rothstein at OnSite Retail Group since the Kenwood-based firm helped her locate her first store in OTR at 1235 Vine Street.  LeDuc said, “Rothstein said that OTR has always been regarded as Cincinnati’s premier pedestrian-friendly hub, but Felous’ deal in Loveland underscores the growing trend of retailers focused on expanding to alternative, mixed-use environments so they can replicate that similar experience, but in the comfort of the suburbs.”


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