Dunkin’ Donuts Chief Marketing Officer, Tony Weisman, announced the company’s new name in a press release on September 25^th.  As stated by Weisman in the press release, “After much speculation, today we revealed that we are updating our branding and will now be known simply as “Dunkin’.”  For almost 70 years, America has been running on Dunkin’.  It’s why we’re here.  During that time we have built a strong relationship with our guests – a relationship similar to the ones people have with their friends.  It’s time we take our relationship with our guests to the next level.  We’re now moving to a first-name basis with America!  And, as a matter of fact, with the world.”

Weisman added, “Our new name is simpler, shorter and more modern, while still embracing our rich heritage by retaining the familiar pink and orange colors and iconic font that were introduced in 1973.  And while donuts may no longer appear in our logo, we remain committed to serving our signature donuts and will continue to offer new and seasonal varieties to delight donut lovers everywhere. There is no Dunkin’ without donuts!  You will start to see the new branding on packaging, as well as our advertising, website and social channels beginning in January 2019. The new Dunkin’ logo will also be featured on exterior and interior signage on all new and remodeled locations in the U.S. and, eventually, internationally.”

Read the full press release here: Dunkin’ Donuts CMO: “We’re changing our name to Dunkin'”