OnSite Retail Group client and arts & crafts retailer, Michaels, has enhanced its kids section with a new website focused on child-friendly crafts and a greater selection of toys and activities, according to a story published in Bizwomen by Caitlin Mullen, Bizwomen contributor

The Irving, Texas-based chain also announced the launch of Michaels Kids, a rebranding of its in-store offerings for children, according to a news release from Michaels. The retailer is acting on a opportunity to pick up a share of the sales of children-focused merchandise following the recent liquidation of Toys ‘R’ Us.

Read the full article here: Michaels Expands Kids’ Crafts and Toys Ahead of Holidays