While some retailers are closing stores, many discount and off-price retailers like OnSite Retail Group clients T.J. Maxx and Marshalls continue their robust plans to open new brick and mortar stores. Framingham, Mass.-based TJX Cos., parent of T.J. Maxx, HomeGoods and Marshalls, currently operates more than 4,000 stores in nine countries, and it wants to add another 2,000. This year it expects to open about 65 additional T.J. Maxx and Marshalls stores. The excitement generated from the “thrill of the hunt” bargain shopping experience keeps consumers returning to their favorite stores frequently to find the deals – something online sales just cannot replicate, and is evident in the fact that just 2% of T.J. Maxx’s sales came from online shoppers.
Read the Chicago Tribune’s story here: The thrill of the hunt keeps T.J. Maxx, off-price retailers growing