Bloomberg’s Kim Bhasin and Lindsey Rupp explain how TJ Maxx and sister chain Marshalls know how to get you in the store with the “thrill of the hunt” real-life retail experience they create. This holiday season we’ve all heard about the sharp rise in popularity of e-commerce and Cyber Monday. But bucking the trend are TJ Maxx and Marshalls, owned by parent company TJX Cos. Inc. Click the link below for the full story:

How One Huge American Retailer Ignored the Internet and Won